![]() ![]() Our dream is that you can keep wearing the same shoes over and over again.”įUTURECRAFT.LOOP is our first running shoe that is made to be remade. The next step is to end the concept of “waste” entirely. There are only landfills and incinerators and ultimately an atmosphere choked with excess carbon, or oceans filled with plastic waste. “What happens to your shoes after you’ve worn them out? You throw them away – except there is no away. “Taking plastic waste out of the system is the first step, but we can’t stop there,” said Eric Liedtke, Executive Board Member at adidas, responsible for Global Brands. Creating products with premium materials by Parley, made from up-cycled marine plastic waste, is the first pillar of adidas’ sustainability strategy. adidas is committed to using only recycled polyester in every product and on every application where a solution exists by 2024. In 2019 adidas will produce 11 million pairs of shoes containing recycled ocean plastic through intercepting plastic waste on beaches, remote islands and in coastal communities. Together with Parley for the Oceans, adidas introduced in 2015 the first performance footwear concept with an upper made entirely of yarns and filaments reclaimed and recycled from marine plastic waste and illegal deep-sea gillnets. First-gen release is a part of adidas’ widest ever global beta program, ahead of the wider commercial release targeted for Spring Summer 2021Īdidas strengthens its commitment to tackling plastic waste with the reveal of FUTURECRAFT.LOOP - a 100% recyclable performance running shoe.FUTURECRAFT.LOOP is a 100% recyclable performance running shoe - it can be returned to adidas, broken down and reused to create new performance running shoes.adidas’ breakthrough closed “LOOP CREATION PROCESS” will produce fully recyclable performance footwear. ![]()
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